GLOBAL GROWTH CONSUMER BRANDS SUBSCRIPTIONS
NEW MARKETS
GLOBAL GROWTH · BRAND · AI TRANSFORMATION
Stephany Ibrahim FitchI build
markets that become categories.
After helping build two of the world’s largest prayer apps to 13M+
combined downloads — and driving growth at Neighbor — I now work
at the intersection of growth, brand and AI transformation,
building the systems, teams and operating models behind durable
scale.
Open to a select few fractional CMO engagements and advisory board
roles.
5M+Hallow Brazil, built from 300K into the #2 global market
SHIPPEDWiseSeed, my faith-driven money and responsibility app for kids
and families, to iOS without an engineering team
240%YoY paid host acquisition at Neighbor, at 14.8x ROAS
100M+Organic impressions from a $15K Christ the Redeemer campaign
moment
THE OPERATING INSTINCT
Find what is true. Make the call. Build the system that can hold.
Different categories. Same instinct. I see the whole system, find the
constraint others miss, focus capital on what compounds and turn the
answer into shipped work.
BRAND STEWARDSHIP
Growth without stewardship is expensive.
Early in my career at Unilever, I served as a Junior Trade
Marketing Manager responsible for Foods, including Ades. After the brand's
2013 product crisis, I was responsible for the trade marketing
recovery plan and merchandising across all regions and channels.
I did not lead the corporate crisis response. I helped rebuild
trust where consumers encountered the brand: at retail.
Today I move aggressively on growth, performance and
experimentation without separating them from the brand. I ask:
what does this decision do to the brand if it works, if it
fails, or if it travels far beyond the audience we
intended?
Reputation is not something I consider after growth. It is part
of how I build it.
SELECTED WORK
Proof before promises.
ONE OPERATING INSTINCT
Across markets, apps, marketplaces, retail and cultural moments.
The arena changes. The standard does not.
MARKET BUILDING01
Hallow Brazil
From 300K to 5M+ downloads. From an experiment to the #2
global market.
Built the Brazil operation from zero: positioning, team,
partnerships, content, growth and monetization. Hallow became the
first prayer or wellness app to reach #1 on both the App Store
and Google Play in Brazil during Carnaval 2024, then returned to
#1 on the App Store in 2025.
Joined as the 22nd hire and built the growth playbook across Latin
America. The region delivered 80% of global results with the
lowest CPI across markets and supported the company’s Series B
story.
Lead Host Marketing and Growth for the #1 storage marketplace in
the U.S. Reframed the supply system around economics, quality and
high-potential Power Hosts, while improving acquisition
performance.
240% YoY paid host acquisition · 14.8x ROAS · AI-led Power Host
signals · all-time cohort records
CULTURAL MOMENT04
Christ the Redeemer
A $15K idea that earned 100M+ organic impressions.
On Ash Wednesday 2025, the Bible was projected on Christ the
Redeemer for the first time in the Sanctuary’s 95-year history.
The goal was not to go viral. It was to call Brazil to pray.
#1 App Store & Google Play · national television · Vatican
News · Exame · Jovem Pan
RETAIL INNOVATION05
JBS / Swift / Wild Fork
A channel prototype that became a national footprint.
Pioneered a store-within-a-store model across hundreds of
locations in Brazil, led Swift’s digital transformation and helped
carry the Wild Fork proposition from Brazil into the United
States.
Hundreds of locations · Brazil → U.S. · social and digital
transformation at a $70B company
GLOBAL BRAND DISCIPLINE06
Unilever Brazil
Commercial rigor before growth theater.
The first UFLP e-commerce trainee in Brazil, with rotations across
e-commerce, trade marketing and brand. Worked across a 32-brand
portfolio and helped launch Baby Dove in its first global market.
US$6M in client investments · 32 brands · Dove · Knorr · Rexona ·
Hellmann’s
CONFIDENTIAL GROWTH ADVISORY07
US venture-backed GLP-1 company
Client-reported monthly revenue grew 3.3x in just over
two months.
Brought one executive growth logic across a 29-step funnel, Meta
signal quality, conversion, positioning, team selection and
earned media. The company remains confidential. The operating
proof does not.
R$300K → R$1M monthly revenue · 72M earned reach · R$924K media
value · 29-step funnel audited
FAITH · CULTURE · MISSION
Some work builds markets. Some becomes testimony.
For me, they are not separate. The work is part of the calling.
PUBLIC FAITH · 100M+ ORGANIC IMPRESSIONS
01
A call to prayer that traveled the world.
On Ash Wednesday 2025, the Bible was projected on Christ the
Redeemer for the first time in the Sanctuary’s 95-year history.
The goal was not virality. It was to call Brazil to pray.
“Whatever you do, do it all for the glory of God.”
1 Corinthians 10:31
THE DECISION STACK
01SignalMarket · customer · economics
02SynthesisAI compresses the distance
03JudgmentThe executive makes the call
04Shipped workMeasured · accountable · real
AI TRANSFORMATION & AI-NATIVE LEADERSHIP
I do not talk about the future of AI. I build with it now.
I use AI to compress the distance between insight and shipped work
without outsourcing judgment, responsibility or taste.
01
WiseSeed, my faith-driven money and
responsibility app, was born from a real need in my own family
and then validated by other parents. I shipped it to the App
Store by orchestrating LLM tools — without an engineering team.
Read the full story.
02
Neighbor AI experiments surfaced marketplace
supply quality and high-potential Power Hosts.
03
Marketing automation returned hours of
reporting work to higher-value executive judgment.
Not AI theater. Built. Shipped. Working.
FITCH & CO ADVISORY
When the business does not need more activity. It needs a decision.
I work directly with founders and executive teams at inflection
points. Select mandates only.
01
Market Entry & Expansion
Choose the market, sharpen the wedge and build the local model
before scale makes mistakes expensive.
02
Growth Diagnostic & Roadmap
Connect attribution, economics, creative, conversion and lifecycle
in one executive decision frame.
03
AI-Native Marketing Systems
Redesign the operating system around better decisions, faster
shipping and accountable automation.
04
Fractional CMO & Executive Growth Leadership
Senior leadership with a clear mandate, executive access and
measurable outcomes. Not outsourced channel management.
05
Consumer App, Subscription & Lifecycle Growth
Full-funnel growth across paid, organic, influencer, partnerships,
lifecycle and community. Built from zero to millions of users.
06
US & International Market Expansion
Build the local wedge, customer journey, economics and operating
model required to win across borders.
07
Strategic Partnerships & Earned Media
Place the brand where culture, trust and attention converge. The
right partnership can outperform a much larger media budget.
08
Speaking & Thought Leadership
Keynotes, panels and executive forums on growth leadership,
AI-native systems, international expansion and faith-driven
business.
CONFIDENTIAL ADVISORY
U.S.-based, faith-driven, AI-powered app
Serving the U.S. and English-speaking global market, twenty hours
helped strengthen attribution and the growth system behind
acquisition. The diagnostic surfaced funnel leakage, clarified
customer quality by channel and prepared leadership to direct
additional budget with greater confidence — while aligning the
marketing team and supporting investor conversations during an
active fundraising round.
CONFIDENTIAL ADVISORY
US venture-backed GLP-1 company
A 29-step funnel audit aligned tracking, paid media, conversion,
founder positioning, team and PR. During the engagement,
client-reported monthly revenue grew from R$300K to R$1M in just
over two months.
Trust travels.
Across leaders · teams · partners · markets
An absolute honor and privilege to work together. You are a hero.
So many who met the Lord through your work.
Stephany built Hallow Brazil from scratch, making it the #1 app in
the App Store two years in a row. She consistently demonstrated
full ownership, leading initiatives
end-to-end from strategy to execution.
I worked with Stephany twice. Strong, decisive, laser-focused on
results. She led the social transformation at Swift and launched
the store-within-store channel.
Stephany is one of the most dedicated, passionate and hardworking
people I have had the honor of working with. Her drive and
conviction for excellence is unsurpassed.
Stephany combines strong analytical thinking with genuine empathy.
Her ability to connect strategic vision with practical execution
is remarkable.
Steph has a high-level vision that translates into strategic plans
and decisions. She is an outstanding leader and mentor who invests
in her team.
Stephany is a powerhouse of creativity and passion. Her ability to
see the bigger picture while keeping the consumer at the center of
every strategy was remarkable.
Your day in Lent was the one I cried the most watching.
Congratulations on this beautiful story!
CHRIST THE REDEEMER · CULTURAL PROOF
A call to prayer that traveled the world.
The Bible was projected on Christ the Redeemer for the first time in
the Sanctuary’s 95-year history — a $15K act of faith and cultural
judgment that earned 100M+ organic impressions.
The work is part of the calling — not a separate performance from
it.
I am a wife, mother, Christian, Senior Pastor, missionary and
builder. Joshua and I co-lead House of Glory Missions, serving
through discipleship, prayer and mission. My testimony is one of
eight true stories featured in Show Me Your Glory.
500+ baptisms400K+ Facebook community100s missionaries sent5K+ people reached in person through evangelism
events in 2026
I am a global growth executive and advisor with 15+ years across
consumer apps, subscriptions, marketplaces, retail and CPG. My
career began inside Philips, Itaú, Unilever and JBS, where I learned
the discipline required to make an idea survive contact with the
market.
In technology, the work became faster and more ambiguous. At Glorify
and Hallow, I built growth across Brazil, Latin America and
international markets. At Neighbor, I lead U.S. marketplace growth.
With WiseSeed, my own faith-driven money and responsibility app for
kids and families, I orchestrated LLM tools
across product, code, QA and launch to ship an iOS app without an
engineering team.
The common thread is not an industry. It is the instinct to see the
whole system, find what is true and build the operating model behind
the result.
English
Português
Español
THE STANDARD BEHIND THE WORK
Growth is the work. Stewardship is the responsibility.
Whatever I build, I build with conviction, accountability and
gratitude. To God be all the glory.
For select fractional CMO engagements, advisory board roles, speaking
or strategic partnerships, tell me where the business is now and what
has to become true next.
